Consumers want to be sure that the products they purchase have not been previously opened, spoiled, or tampered with. The simplest yet most effective way to meet this need is through sealed packaging, provided with security seals.
Seals from a Consumer Psychology Perspective:
• Sealed packaging creates the perception that "this product is special to me."
• A tamper-proof product increases customer trust in the brand.
• Unsealed deliveries negatively impact consumer trust, especially for sensitive products such as food, cosmetics, and pharmaceuticals.
User Opinion (Scenario): "The cream I bought online arrived unopened. The security seal on the box gave me peace of mind."
Possible Risks of Unsealed Products:
• Return requests and customer dissatisfaction
• Damage to brand image
• Negative comments on social media
Security seals are not only a security tool; they are also a marketing tool and a brand image protection strategy.